Resources Library by ANA

Problems in marketing market research

This paper is based on the findings of a case study done amongst local companies in the UAE who do not use research. The purpose of the paper is to identify the resistances and blocks that restrict the use of marketing research in the region with a...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Ahamed Hilmy Cader, Ravi Miglani

January 1, 1994

Sampling Jordan

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mark Eggerman

Company: British Broadcasting Corporation (BBC)

January 1, 1994

Problems of conducting research in difficult markets

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Loula Zaklama

Company: RadaResearch & Public Relations Company

January 1, 1994

Implementing internal customer satisfaction measurement within a market research agency

This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Stella Hall, Derek Mesure

September 1, 1993

ISO 9000

The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Roger J. Stubbs

Company: Ipsos MRBI

September 1, 1993

The assessment of communication quality

The present article starts with a discussion of the definition problems concerning the concept of communication quality. The conclusion is that communication quality is not an unequivocal concept, and it is argued why the criterion should be found in...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Theo B.C. Polesz

September 1, 1993

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Andy Dexter, David Smith

Company: DVL Smith Ltd

September 1, 1993

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Tom O'Dwyer, Hala Al-Bassam

Company: Unilever

June 15, 1993

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Arnold Cragg

June 15, 1993